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MEANING OF MAKE-UP
EYE SHADOWS HAVING OTHER TEXTURES

The world of make-up dynamically develops and beside dry eye shadows there are a rich variety of eye shadows having other types of textures such as liquid, eye shadow-pencil or gel/cream eye shadows.

The fact that all textures are so different can explain such a wide variety of textures, and each company has its own exclusive designs, own shades, which can be mate, shiny or pearly…

The range of shades doesn’t go beyond its description and each season has new and new fashion shades. Creation of other textures with different consistency and additional care elements in it gives an amazing range of eye shadows.

Textures with different consistency, incredibly wide range of shades has been a big progressive step for widening of eye shadow assortment in make-up, and also there are specially invented containers for these innovative textures:
a) Liquid eye shadows are packaged in the containers as eyeliner and lip gloss.
b) Oily eye shadows-cream are packaged in the containers as crisp and compact eye shadows.
c) Eye shadows-pencil- this is the most popular kind of eye shadows, which has been actively progressed and nowadays there are wood pencils, or pencils with retractable slate pencil.

FORMULA, QUALITIES and ADVANTAGES

Code: А ES 822/H
Eye shadows-pencil

Texture of this eye shadows is the most important and compli-cated point of the production process, because it must be solid enough not to smear and not so solid, because it can scratch during its application.
The base of eye shadows-pencil consists of combination of waxes and oils, stearic acid, paraffin, tserizin and etc. Pearl, which must be uncurled during thermal treatment, can be adjusted due to changes in percentage of blended agents.
Slate pencil shouldn’t be fragile even during the using of a high pressure technology. Texture dryness regulates ability and time of eye shadows stability and adjusts according to clients requirements. There is optimally matched amount of necessary parameters in this formula. Depending on the de-sign of the pencil, wood or with retractable slate pencil the texture should be more solid or soft.

Physical parameters (solidness, softness and sliding) in the formula can be adjusted according to the client’s requirements.

Code: А ES 818/HG
Liquid eye shadows

In the texture composition besides coloring agents and pearls there are alcohol, glycerin and water.
These eye shadows are the most stable, because they have vegetable wax in the formula, which provides steadfast effect.
There is only one disadvantage – when they are left in open places, they dry quite quickly, and to apply them evenly in both eyes, it should be done quickly.
Liquid eye shadows are impossible to mix, they quickly dry, and its application should be done quickly and precise from the first stroke. Usually liquid eye shadows are applied very near as it is impossible for eyelash line to make the color more intense.
Makeup designers advise to use liquid eye shadows as colored eyeliner. Precise line as in eyeliner plays a big role and for that reason, sharpened elastic nylon brush or sponge-pen should be chosen.

Code: А ES 822/H
Cream-eye shadows

Despite coloring agents and agents used in classic eye sha-dows, texture of cream-eye shadows has ceresin, paraffin and other mitigating agents. Texture consistency, coloring agents and pearl concentration adjustment is available if the client re-quires it. Introduction of additional care agents.
Depending on low percentage of mitigating agents, cream- eye shadows can be called as half-dry cream-eye shadows, they stay on place for a long time and never gather in folds.
Classic cream-eye shadows and oily cream-eye shadows has a difference. Oily cream eye-shadows because of increasing percentage of agents has more intense color and moist make-up effect, and they stay more than classic cream-eye shadows.
Classic and oily cream-eye shadows are recommended to produce in small containers with a tightly fitting cap.
Cream-eye shadows can be applied with fingers or special brush and amount of eye shadows should be measured out in doses correctly for accurate result.