此页面上的内容需要较新版本的 Adobe Flash Player。

获取 Adobe Flash Player

OFFSET PRINTING

This is a special type of decorations on the cosmetic packaging. This method came from the printing industry. Offset printing is a technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. In contrast to other printing techniques the image reflection is direct.

Offset printing is basically used on the flat surface. This technique makes it possible to print complicated elements. Of course, this technique has advantages and disadvantages, which must be taken into account while giving the task to the designer. For example, the many colored image is possible to print only with offset printing.
In make-up industry, this technique is used in the shrink-wrap, which is made of PVC and the same size as the size of the surface. Under the high temperature this film adjusts to any form of the product.

Advantages:
• Makes it possible to advertise on the full or selected surface
• Bright colors on labels will attract each client
• Label ideally attaches to the product and emphasizes its shape
• Is not come unstuck when exposed to water
• The sleeve has invisible seam which joins label edges
• The image will not wipe because it is applied inside of the label

Offset printing is used in following decorations of make-up:
1. All types of packaging bags, from 1 to 5 colors
2. Cream and gel tubes
3. Lip balm, lip gloss, mascara
4. Children cosmetics
5. Pencils